Innovator Virgil Abloh brings Off-White to the Wynn

Virgil Abloh kicks off his Wynn residency on June 29.

Virgil Abloh’s Louis Vuitton Spring 2020 collection had everyone talking on June 20, when he turned Paris’ Place Dauphine into his very own catwalk. Pastel colors and lightweight, athletic fabrics swept across the cobblestone runway, while cubes resembling Ikea shelves and delicate floral wreaths transformed from common household items into coveted, high-end accessories.

Such juxtapositions are to be expected from Abloh—artistic director for Louis Vuitton Men’s—who has an creative history that’s just as impressive. The founder of Milan-based fashion house Off-White, Abloh was formerly a consultant to Kanye West. And his Louis Vuitton collection isn’t his only endeavor that finds the designer combining drastically different ideas to create a unified concept. Abloh’s latest Las Vegas venture finds the designer and DJ blending the worlds of fashion, art and music under one roof inside the Wynn.

Opening at the Wynn Plaza shops in July, Abloh’s new Off-White retail location should be a natural home for the music and fashion trendsetter. His new Wynn DJ residency launches on June 29 and will be followed by a September 13 set and co-headlining date with Black Coffee October 11.

“We are honored to be working with such a visionary who appreciates the impact of artistry, and applies it to everything he does,” says Alex Cordova, Wynn Nightlife executive vice president and managing partner.

Wynn was ahead of the curve in 2017 when it first booked Abloh for XS nightclub. Since then, he has made multiple appearances leading up to his summer residency debut. In 2018, he was named an icon on Time’s 100 Most Influential People list. That same year, Wynn became the permanent home to another Abloh creation, Arrows and Flower Neon Sign, a 9-foot kinetic neon sculpture, made in collaboration with modern artist Takashi Murakami.

“Off-White is an iconic brand that embodies the modernity Wynn guests look for,” says Haim Chera, joint venture partner with Wynn for its Las Vegas retail operation. “It is an honor to work with Virgil in a multi-faceted relationship, who we regard as a humble genius fitting perfectly with our vision for Wynn and Wynn Plaza as the true meeting place for fashion, music and art.”

Wondering what Abloh and Wynn dream up next? XS is a good place to start.

VIRGIL ABLOH June 29, 10 p.m., $30-$45. XS, 702-770-0097.

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Leslie Ventura is a staff writer at Las Vegas Weekly and Industry Weekly. She’s picked the brains of rock stars ...

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